Honda Cancels Prologue Electric SUV as EV Market Cools
Honda is ending the Prologue, its GM-based electric SUV, after a short run as the U.S. market shifts toward hybrids and automakers reassess EV demand.
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Honda is ending the Prologue, its GM-based electric SUV, after a short run as the U.S. market shifts toward hybrids and automakers reassess EV demand.
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Honda has discontinued the Prologue in the U.S., ending its only battery-electric model in the market and underscoring a near-term shift toward hybrid vehicles.
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Honda is expanding its in-car voice technology with Google Gemini, giving eligible models a more conversational assistant while leaving some vehicles outside the first rollout.
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Hyundai’s new three-row electric SUV is still a relatively low-volume model, but its May sales jump and conquest activity suggest family EV shoppers are widening their search beyond familiar brands.
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Honda’s reassessment of EV investment could extend beyond vehicle plans, with AI data center use being considered for battery plant capacity as hybrid demand remains strong.
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Honda chief executive Toshihiro Mibe has faced unusually direct criticism over the company’s EV spending, China performance and strategic direction as a closer partnership with Nissan approaches.
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Honda, Nissan and Mitsubishi are still pursuing cooperation on future vehicle technology after earlier Honda-Nissan merger discussions fell apart over control of the combined business.
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